Strategic marketing
What does Strategic Marketing do at TM
Strategic marketing is TM's interface to the market. The market is made up of customers, our community, press, thought leaders, competitors, etc. Strategic marketing enables other TM teams such as Sales and Marketing with narrative, positioning, messaging, and go-to-market strategy to go outbound to the market. Strategic marketing does market research to gather customer knowledge, analyst views, market landscapes, and competitor intelligence providing marketing insights inbound to the rest of TM.
Key content created by Strategic Marketing
Strategic marketing creates many types of content for communicating and positioning TM for multiple audiences. Some of the different kinds of content produced by Strategic Marketing are listed below.
Metrics
Strategic Marketing Content Analytics
Some key resources
Customer facing presentations
Marketing decks linked on this page are the latest approved decks from Strategic Marketing that should be always be in a state that is ready to present. As such there should never be comments or WIP slides in a marketing deck. If you copy the deck to customise it please give it a relevant title, for example include the name of the customer and an ISO date.
company pitch deck The Pitch Deck contains the TM narrative.
Customer value deck The Customer deck contains the TM value driver narrative and supports a discussion about TM differentiators.
To request updates to these decks see requesting help from the strategic marketing department
Key Demos
Videos
TM in 3 minutes (~3 mins)
Benefits of a community based learning hub (~2.5 minutes)
TM Overview (~12 mins)
TM for Remote students (~9 mins)
Click through Demos
TM - a day in the life - client
TM - a day in the life - manager
TM - facilitator
TM - a day in the life - residential community member
Print collateral
The following list of print collateral is maintained for use at trade shows, prospect and customer visits. The TM marketing pages should be downloaded as PDF documents if a print copy for any marketing purposes is needed.
Disciplemaking movements whitepaper
Self directed education whitepaper
Use case Go To Market
Use case based messaging
The Strategic Marketing team also develops messaging and collaterals that aligns with a customers needs and a journey with TM supporting those needs. For example, a customer with a specific problem of learning does not need to be sold the value of the single curriculum. Rather these use case based messaging and collaterals will help when talking to customers to address their specific pain points.
Use case: Online community development for SMME’s
Use case: Business automation for corporates.
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